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Why we love organic

In the face of climate change, rising diet-related ill-health and widespread declines in our wildlife, the need to produce healthy food, cut greenhouse gas emissions, and protect wildlife grows more acute by the year. There’s no magic bullet to tackle the challenges that face us, but the buying decisions we make every day are a simple but powerful form of direct action. That’s why all our teas and supplements are certified organic by the Soil Association – a guarantee that when you buy Pukka you are making a little difference to people, plants and planet.

So what is organic?

Organic methods bring people together with plants and animals for the good of everyone – and it’s this exchange of goodness that makes organic principles so special to us.
At its heart, organic means working with nature, not against it. It means higher levels of animal welfare, lower levels of pesticides, no manufactured herbicides or artificial fertilisers and more environmentally sustainable management of the land and natural environment.
In many ways, organic farming embodies the essence of Ayurveda – the ancient Indian philosophy that flows through the heart of Pukka. Like Ayurveda, organic wisdom centres on the wellbeing of the ‘whole’; it is a way of reconnecting people with the soil, the plants, and the planet – because they’re all equally dependent on one another for their health and happiness.

What are the benefits of organic food and farming?

  • Less of the bad stuff - Over 320 pesticides can be routinely used in non-organic farming and are often present in non-organic food
  • Knowing what’s in your food - Food labelled as organic must meet a strict set of standards which define what farmers and food manufacturers can and cannot do in its production. Because being organic means being fully traceable, we know all our farmers and have even helped many of them go through organic and Fair for Life conversion
  • Kinder to animals - Organic means the very highest standards of animal welfare. Organic animals are truly free range and are reared without the routine use of drugs, antibiotics and wormers
  • Better for our planet - No system of farming does more to reduce greenhouse gas emissions from agriculture, or protect natural resources like fresh water and healthy soils
  • Better for you - Research published in the British Journal of Nutrition found significant differences between organic and non-organic farming
  • Combating climate change - The impact of switching to organic farming could save 64 million tonnes of carbon over 20 years across all UK cultivated land - the equivalent of taking nearly a million family cars off the road
  • Better for wildlife - Organic farms are havens for wildlife and provide homes for bees, birds and butterflies – there is up to 50% more wildlife on organic farms

As the great Mahatma Ghandhi once said, “Be the change you want to see in the world”.

Well, switching to just one extra organic item really can help contribute to changing our food system for the better. Demand for more organic food means more organic farms. More organic farms mean fewer pesticides, more wildlife and more animals raised under the very highest standards.

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